Product Launch · Press release template
Press releases for product launches that LLMs will actually cite.
When a buyer asks ChatGPT 'what is X' or 'best tool for Y,' your launch release should be the answer — not a competitor's review page.
Who it's for: SaaS, hardware, and consumer-product teams launching a new product, feature, or category.
Atomic headline example
Acme launches Beam, a developer-mode AI agent that ships PRs in under 90 seconds.
Must include
- One sentence headline naming the product, the audience, and the metric that matters
- Atomic claim list: what it does, who it's for, what's measurably different
- Inline-attributed quote with title and organization
- Canonical product URL (no UTMs) and pricing in plain text
- JSON-LD: Product + Organization + Offer
Pitfalls
- 'Revolutionary,' 'best-in-class,' 'game-changing' — LLMs strip these as low-signal
- Burying the metric in paragraph four instead of the headline
- No structured Offer = no citation when buyers ask 'how much does X cost'
Citeable claims to include
- 01What it is, in one sentence with no adjectives
- 02Who it replaces or what category it defines
- 03The number that matters: speed, accuracy, price, or scale
- 04Availability date in ISO 8601 format
FAQ
- How is a product-launch release different from a blog post?
- A blog post is a story for humans. A press release is a structured, dated, attributable document with a stable canonical URL — built for retrieval and citation by language models.
- Should I publish the same launch on PR Newswire and an AI-native wire?
- Yes — PR Newswire reaches journalist databases. The AI-native version is what gets retrieved when a buyer asks an LLM. They're different audiences, both real.
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