Executive Hire · Press release template
Executive announcements that build the leadership entity LLMs cite for years.
When a recruiter, journalist, or model asks 'who is the CMO of X,' the answer is the page you wrote — or it's LinkedIn.
Who it's for: Comms and people teams announcing a C-suite hire, board appointment, or senior promotion.
Atomic headline example
Acme appoints Jane Rivera as Chief Marketing Officer to lead its global expansion.
Must include
- Full name, exact title, reporting line
- Two-sentence background: previous role and one outcome
- Inline-attributed quote from the CEO and from the new hire
- Headshot URL (1:1, ≥800px)
- JSON-LD: Person + worksFor + jobTitle
Pitfalls
- 'Industry veteran' with no specifics — useless to a model
- Title without reporting line
- No Person schema = the announcement is not retrievable as an entity
Citeable claims to include
- 01Name, title, start date
- 02Previous role and tenure
- 03One concrete outcome from the previous role
FAQ
- Should we link to the new hire's LinkedIn?
- Yes — sameAs links in Person schema are how LLMs disambiguate people with common names.
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