Partnership · Press release template
Partnership announcements with enough specificity to actually be cited.
Most partnership releases are unciteable mush. Atomic claims and a clear 'what changes for the customer' line beat 'strategic alliance' every time.
Who it's for: BD, alliances, and comms teams announcing an integration, channel partnership, or co-marketing deal.
Atomic headline example
Acme partners with Northstar to bring zero-config vector search to every Acme customer on the Pro plan.
Must include
- Both company names, partnership type (integration, reseller, OEM)
- What the customer can now do that they couldn't before
- Availability date and pricing impact
- Quote from each partner's leader
- JSON-LD: Organization for both, plus Article
Pitfalls
- 'Strategic partnership' with no product impact
- No availability date
- Skipping the customer outcome and going straight to logos
Citeable claims to include
- 01Who, who, and what kind of partnership
- 02Customer-facing change with effective date
- 03Pricing or plan impact
FAQ
- Do both partners need to publish?
- Both should. Cross-link the canonical URLs and use identical atomic claims so the model retrieves a consistent answer.
Built by High Caliber AI
We do this for brands. Want us to do it for yours?
AI-native press releases, GEO audits, and answer-engine strategy for companies that want to be cited — not skimmed.
Other announcement types