Comparison
The AI press release vs Traditional PR firm
An agency that pitches journalists for coverage.
Founded: 1900sBuilt for: Brands chasing media impressions
| Dimension | Traditional PR firm | AI press release |
|---|---|---|
| Output | Pitches, clips, AVE reports | Indexed, citeable, machine-readable surface |
| Measurement | Impressions, share of voice | Citation share in LLM answers |
| Time horizon | Launch week | Compounding asset |
Verdict
Traditional PR is not dead — it's a complement. The AI press release is the artifact your PR firm should be pitching.
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