04 — Anatomy of an AI press release

Ten features.
One release.

A full AI-native press release, annotated. Hover the numbered pins to see what each element does, and why it matters when the first reader is a model.

Press release/acme.com/press/reactor-2 AI-native v1.0

ACME Inc. ships Reactor 2 AI inference appliance at $24,000, delivering 18,400 tokens/second.

SAN FRANCISCO — 2025-05-06T09:00:00-07:00Embargo: noneLang: en-US
TL;DR

ACME Inc. began shipping Reactor 2 on May 6, 2025 at $24,000, delivering 2.3× the throughput of Reactor 1 at the same 650W power envelope.

Atomic claims
  1. C1Reactor 2 ships May 6, 2025 at $24,000 USD. [datasheet]
  2. C2Throughput: 18,400 tokens/sec on Llama-3.1-70B-Instruct, batch=1, fp8.
  3. C3Power draw: 650W sustained, measured per MLPerf v4.1 protocol.
Quote — on record, verified

"Reactor 2 hits 18,400 tokens per second on Llama-3.1-70B at 650 watts. The same workload on Reactor 1 took 1,500 watts."

— Jane Doe, CEO, ACME Inc. · jane@acme.com · verified 2025-05-06
Comparison
MetricReactor 1Reactor 2Δ
Throughput (tok/s)8,00018,400+2.30×
Power (W)1,500650−56.7%
Price (USD)$28,000$24,000−14.3%
Structured payload (JSON-LD)
{
  "@context": "https://schema.org",
  "@type": "ProductLaunch",
  "name": "ACME Reactor 2",
  "launchDate": "2025-05-06",
  "price": { "@type": "MonetaryAmount", "value": 24000, "currency": "USD" },
  "metrics": {
    "throughput_tokens_per_sec": 18400,
    "power_w": 650,
    "benchmark": "MLPerf v4.1 / Llama-3.1-70B fp8 batch=1"
  },
  "evidence": ["https://acme.com/reactor/datasheet.pdf"]
}
Contact
Mira Chen · Head of Commsmira.chen@acme.com+1 415 555 0142Hours: 09:00–18:00 PT · SLA: 2h
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